All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face. We make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be 100% clean, vegan and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at leading retailers such as Target, Walmart and ULTA Beauty, and has a growing international presence including Boots, Superdrug and Douglas. To further spread the word, Walmart will be celebrating the collection by hosting a shoppable livestream event on TikTok on Tuesday, February 8 at 7:00PM EST. The event will be hosted by Tiktok beauty influencer Meredith Duxbury and streamed from her account. RSVP for the event by visiting Meredith’s TikTok account ( here) and registering to be notified of the event.

e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that.

Discover More elf Cosmetics Collections:

We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise. Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

Cookie Crumble Lip Exfoliator. This exfoliator’s sugary texture gently buffs to smooth and condition lips, leaving behind a delicious scent. A plush, ice cream-inspired makeup sponge for easy application and flawless blending of your favorite face products.