Each variety consists of a vanilla sponge filled with flavoured cream and covered in McVitie’s milk chocolate. They will be available to convenience and wholesale from the beginning of February. Available in two flavours – Raspberry and Chocolate – McVitie’s BN Mini Rolls comprise a light, vanilla sponge filled with flavoured cream, covered in McVitie’s milk chocolate. The brand had been “one of our biggest success stories in recent years, massively exceeding expectations following our relaunch last year,” said Cassie French, Pladis marketing director for seasonal, cake & kids. Cassie French, marketing director – seasonal, cake & kids at Pladis UK&I, said: “McVitie’s BN has been one of our biggest success stories in recent years, massively exceeding expectations following our relaunch last year. While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest NPD which taps into the popularity of Mini Rolls. Some of the biscuits in this list contain palm oil, which may or may not be sustainably sourced. Some vegans choose to avoid palm oil that hasn’t been certified as sustainable because its production destroys the habitats of animals. Cross contamination

Ingredients:MilkChocolate (34%) [Sugar, Cocoa Butter, Cocoa Mass, Dried SkimmedMilk, Dried Whey (Milk), Butter Oil (Milk), Vegetable Fats (Palm, Shea), Emulsifiers (SoyaLecithin, E476), Natural Flavouring]McVitie’s BN owner Pladis is hoping to replicate the success the brand has had in the biscuits aisle, stating it contributed to 27% growth in the children’s biscuits category. Pladis has expanded its BN brand with the introduction of a new cake format – McVitie’s BN Mini Rolls. While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest NPD which taps into the popularity of Mini Rolls.”

French added that the mini rolls would cater to a different occasion than the McVitie’s BN biscuits and would bring a new audience to the brand. Cassie French, marketing director – seasonal, cake & kids at Pladis UK&I, said: “While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest NPD which taps into the popularity of Mini Rolls.

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Available in two flavours – Raspberry and Chocolate – McVitie’s BN Mini Rolls comprise a vanilla sponge filled with a flavoured cream, covered in McVitie’s milk chocolate. Each individual Mini Roll comes in at 100kcals. McVitie’s BN has been one of our biggest success stories in recent years, massively exceeding expectations following our relaunch last year,” says Cassie French, marketing director at Pladis UK&I. “While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest NPD which taps into the popularity of mini rolls.” Billed as “a light, vanilla sponge filled with a delicious flavoured cream, enrobed in McVitie’s iconic smooth milk chocolate”, the NPD would “propel the popular brand into new occasions and categories”, the supplier said. Taking McVitie’s BN into the cake aisle would “appeal further and welcome a new audience of shoppers looking to add a permissible sweet treat to home lunches or midweek meal occasions” she added. Children’s biscuit brand McVitie’s BN is extending into the cake aisle with the launch of mini rolls.

While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest NPD.” Having rolled into Asda this week, the new treat will be available across the mults, convenience and wholesale from the beginning of February. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day.

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They aim to replicate BN’s success on the biscuit aisle, where, last year, the brand was the biggest launch in Children’s Biscuits – driving 27% growth in the fast-growing segment. Capitalising on the brand’s popularity, the latest innovation is expected to broaden appeal among a new audience and help retailers to drive incremental sales in the process.